ZINIO Advanced Marketing Suite

ZINIO’s Advanced Marketing Suite provides publishers with the tools necessary to stay relevant in today’s competitive app marketplace. With this data-driven marketing solution, publishers can now engage app users with targeted messages and apply real-time learnings for enhanced app marketing and stronger ROI.



Real-time analytics for data-driven app marketing
The analytics platform centralizes all of your app data in one place, giving a complete picture of who your users are, where they’re coming from, and how they interact with your app. Identify key trends and correlations to measure the impact of your engagement strategy and surface key insights.

Reach the right audience with user segmentation & targeting
Create audience segments by combining multiple data points, from user profile data to in-app behavior and activity. Send targeted messages to the right audience at the right time to increase click rates by more than 3x and conversion rate by 7x.



Reach users beyond app walls
With push messaging, you can reach your user outside app walls and drive them into the app, increasing user engagement and retention. Push notifications also drive 88% more app launches and reduce the interval between app sessions by 55%.

Re-engage & retain to eliminate app churn
60% of users that don’t return to the app within the first 7 days will never return. This number drops to 19% by day 30. Engaging these users with push notifications can boost the retention rate to 65%. Push notifications are a powerful way to re-engage users outside of the app during this critical period.


Enhance the user experience to generate high value power users
In-app messages can serve as a roadmap to help navigate users through the app, giving them helpful pointers and delivering key information. Improving the user experience with in-app messaging creates highly engaged users, increasing app launches by 27% and producing power users with higher conversion rates and lifetime values.

Reach the right users at the right time
In-app messages can be targeted based on user app activity, as well as location and profile data. App users are 2x more likely to interact and 4x more likely to convert with targeted messaging compared to messages triggered at app launch.




Real-time insights fuel smarter mobile app marketing
Easily spot trends in retention and lifetime value over time to understand how your engagement strategy impacts user loyalty. Quantify the value each user is bringing to your business and how your app marketing efforts impact user retention and your bottom line. Use these insights to make informed decisions about your targeting and messaging strategy to drive business results.

Let the data decide with A/B/n testing
Run multivariate tests on message content, imagery, CTAs, and more. Test up to 10 versions of every campaign and let the data decide which message resonates with your users. Control groups let you see the true performance of your marketing messages.



Develop location-based mobile marketing campaigns with geo-fencing
Send your mobile app users content that’s personalized to their current location. With geo-fencing, you can send push notifications to users the instant they enter or exit a specific location, even if they don’t have your app open.

Build robust user profiles and segments with location data
Capture location data like foot traffic and dwell time to build highly accurate user profiles for granular audience segmentation and geo-targeting.

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