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TEN: Publishing Media Launches 69 Apps in 10 Weeks with ZINIO Pro

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The Challenge:

With a vast portfolio of brands, TEN: Publishing Media required significant internal resources to produce and maintain magazine apps for each of their brands. Recognizing this, they sought a solution to streamline production and app development to alleviate internal resource needs. TEN: Publishing Media turned to ZINIO to manage their digital production, power their iOS and Android apps, and manage the resource intensive process of improving and updating apps across multiple brands.

“ZINIO gave the ability for customization and mobile adaptive rendering, keeping our apps updated and current, while saving about a third of production time.”
- Thomas Slater, SVP Consumer Marketing at TEN: Publishing Media

Migration Requirements:

  • Build and launch apps for both iOS and Android
  • Streamline the production process
  • Offer a mobile-optimized reading experience
  • Transition customers seamlessly to the new apps
  • Migrate fulfillment house integrations
  • Realize cost savings and increase efficiency
  • Launch new apps in a tight timeframe

The Solution:
ZINIO’s onboarding team worked hand in hand with TEN: Publishing Media to build and launch the new apps. This included the smooth migration of existing app users and fulfillment house integrations. The teams launched an average of 6 apps each week, totaling 69 iOS and Android apps for 37 publications in 10 weeks. Thomas Slater, SVP Consumer Marketing at TEN: Publishing Media said about their experience: “ZINIO really worked as our partner and addressed any concerns and or special needs; high marks for the ZINIO account team”.

text readerResponsive Text Reader made for mobile
Magazine content optimizes to all screen sizes with ZINIO’s responsive text reflow

As TEN: Publishing Media titles are already available on the ZINIO newsstand, the many years’ worth of back issues were ready for publishing without additional production. Thomas Slater found the onboarding process to be "seamless and easy to roll out". He continued to say: "onboarding was very well planned. ZINIO worked with our teams diligently to launch a lot of apps in a tight timeframe."

social sharingSocial Sharing to boost discoverability
Empowers users to share articles and links on social media, improving app visibility and adoption

The newly launched apps included out-of-the-box features, such as the responsive text reader, bookmarking, and interactive table of contents. The same content is published across both iOS and Android apps and provides a beautiful reading experience optimized for mobile and tablet. This was a significant upgrade from the previous iOS apps. Thomas Slater says: "ZINIO gave the ability for customization and mobile adaptive rendering, keeping our apps updated and current.” This, coupled with improved production efficiency, saved TEN: Publishing Media "a third of production time".

social feeds
Social Sharing to boost discoverability
Empowers users to share articles and links on social media, improving app visibility and adoption

With the launch of their ZINIO-powered apps, TEN: Publishing Media enhanced the reading experience, grew their addressable audience, streamlined production and publishing, and seamlessly migrated customers.

 

About TEN: Publishing Media
TEN: Publishing Media is the world’s premier network of enthusiast magazines. With a vast portfolio of iconic brands, TEN: Publishing Media inspires enthusiasts to pursue their passions. TEN: Publishing Media helps other brands connect with a powerful, active, and influential group of passionate enthusiasts.

Some of the brands proudly powered by ZINIO:

ten publishing publications

 




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